Informative News article written by
Bradford Wernle of Autonews.com
Link
: Autonews.comDETROIT -- Chrysler Group could bring several Fiat-based compact
vehicles to the United States sooner than expected, CEO Sergio
Marchionne said on a conference call today.
The vehicles could
be on the market as early as the fourth quarter of 2011, based on
design work that already has been completed, Marchionne said.
"We've
run extensive clinics on the first vehicles. We're 98 percent there on
styling," he said. "My expectation today is we'll be able to get this
car into the market Q4 2011. We continue to work pretty aggressively on
timing."
The Fiat-based vehicles would fill a void in the market
for Chrysler, which lacks a compact sedan although it does have three
compacts: the
Jeep Compass and Patriot crossovers and the
Dodge Caliber hatchback.
Before
then, Chrysler also plans to address another area of weakness in its
lineup: mid-sized sedans. Marchionne said the company will deliver
significantly improved versions of its
Chrysler Sebring and
Dodge Avenger sedans in the fourth quarter.
Improved interiors"We
have carried out significant surgery on the architecture of those cars
and made significant improvements of the interiors," he said.
In the third quarter, new versions of the
Jeep Wrangler and Patriot will debut, featuring improved interiors.
This week, Chrysler began building the 2011
Jeep Grand Cherokee at its Jefferson Avenue plant in Detroit.
"We've eliminated remaining issues about quality," Marchionne said. "We feel comfortable we've resolved all technical issues."
The new Grand Cherokee "is the basis on which we'll try to rebuild the Jeep brand on a global scale. It is the symbol of Jeep."
The
vehicles will start reaching dealerships by the middle of June, and the
marketing and advertising campaign will start about the same time,
Marchionne said.